Heineken and the famine: Refreshes the parts other beers cannot reach

From The Economist: HUMANITARIAN disasters tend to have a reductive effect on reporting: misery comes to the fore and day-to-day life blurs out of focus. And yet there are always multiple realities. Take this week in Ethiopia, for instance. The Dutch brewer, Heineken, has agreed to buy out two of Ethiopia's state-owned beer labels for $163m. Under the terms of the deal, Heineken will take ownership of the Bedele and Harar beers. Bedele, which was developed by Czech brewers in the early 1990s, has a strong following in western Ethiopia. Harar is based in eastern Ethiopia (Baobab can vouch for Harar, especially when drunk in the magical city where it is brewed, preferably on expenses).

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